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Kicking The Stigma

The Indianapolis Colts and the Jim Irsay family has partnered with For Bare Feet to create a line of socks that benefit Kicking The Stigma, an initiative to raise awareness about mental health and remove the stigma often associated with mental health disorders. For each pair of socks sold from the Kicking The Stigma collection, we will be donating a percentage of the proceeds directly to Kicking The Stigma, its Action Grant fund, and initiative programming.

Created in 2020, Kicking The Stigma’s mission is twofold: raising awareness about the prevalence of mental health disorders in our communities, and raising and distributing funding to nonprofits and other organizations to expand treatment and research in Indiana and beyond. To date, Kicking The Stigma has committed more than $24 million to the cause.

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