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Knox Sox 2023

August 08, '23

For Bare Feet, a leading sock manufacturer and retailer, is excited to announce its continued partnership with Buffalo Bills' tight end, Dawson Knox, for the third consecutive season of the Knox Sox campaign. Knox Sox, a charitable initiative founded by Dawson Knox, aims to support the P.U.N.T. Pediatric Cancer Collaborative in their mission to provide crucial financial, emotional, and practical assistance to families navigating the challenges of pediatric cancer.  

Throughout the 2023 NFL season, For Bare Feet will offer an exclusive collection of Dawson Knox and Buffalo Bills-themed socks for sale on its website, A portion of the proceeds from every purchase will be directly allocated to P.U.N.T., reinforcing the commitment to supporting families and children facing pediatric cancer. As the official sock partner of Knox Sox, For Bare Feet is dedicated to utilizing their established licensing partnerships with the NFL and NFLPA to support charitable community initiatives and programs, like Knox Sox. 

The highly anticipated 2023 Collection will launch on August 8th, a date chosen to honor Dawson Knox's jersey number, #88. This special collection will feature four brand-new sock designs, alongside fan favorites from previous years, offering a diverse and stylish range for Buffalo Bills and Dawson Knox fans. All socks within the collection will be exclusive to and available as limited-edition items, allowing fans to showcase their team spirit in a unique and impactful way.  

Knox has gone above and beyond during his involvement with P.U.N.T., helping them secure over $300,000 in funds since his rookie season through a variety of activations and the Knox Sox campaign. In addition to the sock sales contributions, Knox has pledged to donate a portion of his own earnings for each catch and touchdown he achieves throughout the 2023 NFL season.   

"We are thrilled to continue our partnership with Dawson Knox and support the Knox Sox campaign for another season," said Aric Holmes, Director of Marketing and Ecommerce at For Bare Feet, "By combining our passion for creating high-quality, fan-focused merchandise with Dawson's dedication to the P.U.N.T. Pediatric Cancer Collaborative, we are confident that we can make a significant impact and bring much-needed relief to those facing the challenges of pediatric cancer." 

The collaboration between For Bare Feet, Dawson Knox and P.U.N.T exemplifies the power of sports and community in creating positive change. Together, they aim to spread awareness, raise funds, and inspire hope for pediatric cancer patients and their families.  

About For Bare Feet: 
For Bare Feet is a renowned sock manufacturer and retailer, known for its innovative designs and high-quality products. Along with operating, For Bare Feet has an extensive B2B division with over 35 years of operations with retail partners and holds licenses with the NFL, NFLPA, MLB, MLB Players Inc., NHL, NBA, U.S. Soccer and hundreds of colleges and universities. With a commitment to community engagement and social responsibility, For Bare Feet strives to create meaningful connections by providing high-quality socks created with passionate sports fans and consumers in mind.

About Dawson Knox: 
Dawson Knox, tight end for the Buffalo Bills, is originally from Brentwood, TN. Knox attended and played football collegiately at The University of Mississippi (Ole Miss) and was drafted by the Bills with the 96th overall pick in the 2019 NFL Draft. In 2021, Knox broke the Bills’ record of most touchdowns by a TE in a season (9). Since his rookie year, Knox has partnered with P.U.N.T. Pediatric Cancer Collaborative on several charitable initiatives. Knox, along with his family, Bills fans, and supporters have helped P.U.N.T. secure over $300,000 in donations. Dawson is represented by REP 1 Sports, a full-service sports agency.

About P.U.N.T. Pediatric Cancer Collaborative: 
P.U.N.T. Pediatric Cancer Collaborative is a nonprofit 501(C)(3) that provides critical and comprehensive financial, emotional, and practical support to families facing a pediatric cancer diagnosis and to serve as a source of hope and healing for the bereaved. With passionate staff, leadership, and abiding financial support from the WNY community, P.U.N.T.’s programs have grown significantly in both scope and impact over the past ten years, making the nonprofit organization a well-respected and heavily relied upon source of assistance for local families dealing with the effects of pediatric cancer.