MARTINSVILLE, IN., June 23, 2021 – For Bare Feet, a leader in the licensed and lifestyle sock industry, has entered into a new licensing agreement with the National Basketball Association effective October 1, 2021. The agreement allows For Bare Feet to produce and distribute officially licensed socks for all 30 NBA teams, including playoffs and Championships with expanded distribution rights that includes NBA Team logos and NBA Logo fashion designs.
Through the partnership, For Bare Feet’s NBA product assortment will be available across retail and approved e-commerce channels. For Bare Feet will offer a full selection of knit stock products as well as fully customizable socks and quick-strike programs for both NBA Team and NBA Logo.
Kelly Baugh, CEO of For Bare Feet said “We are excited to increase our partnership rights with the NBA and the opportunity to, once again, utilize the NBA’s iconic Logo and Team logos to create and develop product lines for fans that are not only traditional, but fashion driven and diverse. We are thrilled to be able to offer the NBA to retailers and NBA fans everywhere”.
With the addition of the NBA license, For Bare Feet is now licensed by all four major American professional sports leagues. They are currently the longest-tenured sock licensee of the National Football League (NFL), and are also licensed with Major League Baseball (MLB), National Hockey League (NHL), hundreds of colleges, NASCAR, Wrangler, Hershey and Mars, among others. For Bare Feet socks are sold by retailers across North America, For Bare Feet Store locations, and directly through their website ForBareFeet.com.
The For Bare Feet x NBA product assortment is available for retail pre-orders and booking as of June 2021 and will ship to retailers starting October 2021.