MARTINSVILLE, IN., June 9, 2021 – For Bare Feet, a leader in the licensed and lifestyle sock industry, has agreed to terms on a new licensing agreement with Major League Baseball effective Jan. 1, 2022. The agreement allows For Bare Feet to produce and distribute branded socks and other accessories for all 30 MLB teams, including playoffs and championship series.
Through the partnership, For Bare Feet’s MLB product assortment will be available across retail, e-commerce and mass channels of distribution. For Bare Feet will offer a full selection of knit stock products as well as fully customizable socks and quick-strike programs using the company’s DyeNamic print technology.
“We’re thrilled to be partnering with MLB once again,” said Kelly Baugh, CEO of For Bare Feet, “Major League Baseball and it’s teams are some of the most recognizable brands in sports and we look forward to offering a diverse and creative product offering to our customers and MLB fans everywhere.”
With the addition of the MLB license, For Bare Feet is now licensed by all four major American professional sports leagues. They are currently the longest-tenured sock licensee of the National Football League (NFL), and are also licensed with the National Basketball Association (NBA), National Hockey League (NHL), hundreds of colleges, NASCAR, Wrangler, Hershey and Mars, among others. For Bare Feet socks are sold by retailers across North America, For Bare Feet Store locations, and directly through their website ForBareFeet.com.
The For Bare Feet x MLB product assortment is available for retail pre-orders and booking as of June 2021 and will ship to retailers in early 2022.