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For Bare Feet, NFL Agree to a Multiyear Licensing Renewal

March 21, '23

MARTINSVILLE, IN., March 21, 2023 – For Bare Feet, a leader in the licensed and lifestyle sock industry, and the National Football League (NFL) have agreed on terms for a multiyear licensing renewal, effective immediately. The 3-year agreement extends the long-standing partnership between For Bare Feet and the NFL, which began in 1996, granting For Bare Feet rights to produce and distribute branded socks and other hosiery items for all NFL teams and special events. 

With the extension, For Bare Feet's NFL socks will continue to be available across all channels of distribution, including e-commerce, retail, and mass. The For Bare Feet x NFL product assortment will include the current selection of knit stock inventory, seasonal booking programs, updated designs and styles, as well as exclusive designs supporting special interest projects in collaboration with NFL initiatives.

"The NFL has been and will remain, an extraordinary partner and we look forward to further supporting consumers as they celebrate their teams year-round." said Steve Smits, CEO For Bare Feet, "We're thrilled to advance our existing relationship with the league and to continue to offer industry-leading products to its teams and fans."

For Bare Feet is the longest-tenured sock licensee of the NFL and is currently licensed by all four major American professional sports leagues – the NFL, Major League Baseball (MLB), National Basketball Association (NBA), and National Hockey League (NHL), as well as the NFL Players, Inc. (NFLPA), NHL Players Association, and the MLB Players, Inc. They also hold licensing rights with U.S. Soccer, hundreds of colleges, universities, and NASCAR, among others. For Bare Feet socks are sold by retailers across North America, Europe, six For Bare Feet Store locations, and directly through their website

About For Bare Feet:
For Bare Feet, a Taglich Private Equity company is a leading manufacturer, distributor, and retailer of officially licensed and lifestyle socks. Founded in 1984, For Bare Feet has grown into a dominant sock manufacturer with licenses for the MLB, NFL, the Dallas Cowboys, NBA, NHL, Colleges, NASCAR, and many others. For Bare Feet operates, For Bare Feet wholesale division, 6 of its owned retail stores, and the corporate headquarters in Martinsville, Indiana.

About Taglich Private Equity LLC:
Taglich Private Equity LLC is a middle-market private equity sponsor that has completed buyouts and add-on acquisitions totaling over $650 million since 2001. TPE works closely with Taglich Brothers, Inc., a FINRA Broker/Dealer, to finance their investments. Taglich Brothers is currently managing over $800 million of capital and with TPE has made over 20 private equity platform investments and over 30 additional add-on investments. More information on TPE can be found at their website (