For Bare Feet was beyond thrilled to partner with Buffalo Bills TE Dawson Knox on his inaugural Knox Sox campaign. Throughout the 2021 season, Dawson pledged to donate $1,000 for every touchdown and $100 for every catch made, with funds going towards over 600 pair of custom For Bare Feet non-slip socks for pediatric cancer patients and other initiatives through P.U.N.T. Pediatric Cancer Collaborative.
In conjunction with raising funds through his giveback program, Dawson partnered with For Bare Feet to design a collection of "Knox Sox" for fans to purchase, exclusively on ForBareFeet.com. A percentage of proceeds goes directly back to P.U.N.T. Pediatric Cancer Collaborative.
Since launch in October 2021, the Knox Sox program sold over 5000 pair of socks and contributed $9,600 toward Dawson's overall fundraising goal.
Learn more and donate to Knox Sox here.